グリーン・アントレプレナーシップ研究寄附講座
講義
Sustainable Marketing:Theories&Practice
担当教授
YANG I-chieh
開講期間
前期
開講時間
木曜日5限
The Sustainable Marketing: Theories & Practice course aims to provide graduate-level students with the knowledge and skills necessary to navigate the constantly changing marketplace from the sustainability discourse. This course covers the fundamentals of sustainability from three levels of analysis – macro (e.g., global trends and policies), meso (e.g., marketplace and marketing), and micro (e.g., consumer) and highlights the importance of minimizing negative impacts of consumption while creating long-term value for societies, businesses, and consumers. Specifically, marketing plays a crucial role in building a sustainable society. This course aims to provide a comprehensive set of tools, both theoretical and practical to understand how marketers can rethink marketing from sustainability angle.
2024年4月11日(木) Week 1: Sustainability in the Consumerist Society
– The perils of modern consumption
– Sustainability as a new ideology
2024年4月18日(木) Week 2: Case study discussion
2024年4月25日(木) Week 3: Dimensions of Sustainability
– Beyond environmental concerns
– Sustainability for society and culture