Green Entrepreneurship Studies
Lecture
Sustainable Marketing:Theories&Practice
担当教授
YANG, I-Chieh Michelle
開講期間
Spring,Thu.
開講時間
5th period
The Sustainable Marketing: Theories & Practice course aims to provide graduate-level students with the knowledge and skills necessary to navigate the constantly changing marketplace from the sustainability discourse. This course covers the fundamentals of sustainability from three levels of analysis – macro (e.g., global trends and policies), meso (e.g., marketplace and marketing), and micro (e.g., consumer) and highlights the importance of minimizing negative impacts of consumption while creating long-term value for societies, businesses, and consumers. Specifically, marketing plays a crucial role in building a sustainable society. This course aims to provide a comprehensive set of tools, both theoretical and practical to understand how marketers can rethink marketing from sustainability angle.
Green Entrepreneurship
担当教授
Jin-ichiro YAMADA・Norio SAWABE・Masaru KARUBE・Asako KIMURA
開講期間
Autumn,Fri
開講時間
2~3 period
The first class Introduction and Basic Concepts
The second class Corporate Social Responsibility and Green Entrepreneurship
Guest speaker: NEC (Nippon Electric Company) Senior Professional, Environmental & Quality Management Division Mr. Toyo Okano
The third class Green Entrepreneurship in Practice
Guest speaker: Machi Oko Energy Corporation President Mr. Shoji Numata
The 4th class Green Innovation and Technology
Guest speaker: IHI Corporation Resource, Energy, and Environment Domain, Planning & Management Department, Planning Group Mr. Yuichi Nishiyama
The 5th class Building a sustainable business model
Guest speaker: Daicel Corporation Executive Officer / Deputy General Manager, R&D Headquarters Mr. Mitsuteru Rokuda
The 6th class Policy and the Future of Green Business
Guest speaker: CDP Worldwide Japan Regional Head of Supply Chain & Reporter Service Ms. Emi Matsukawa