Green Entrepreneurship Studies

Lecture

Sustainable Marketing:Theories&Practice

担当教授

YANG, I-Chieh Michelle

開講期間

Spring,Thu.

開講時間

5th period

The Sustainable Marketing: Theories & Practice course aims to provide graduate-level students with the knowledge and skills necessary to navigate the constantly changing marketplace from the sustainability discourse. This course covers the fundamentals of sustainability from three levels of analysis – macro (e.g., global trends and policies), meso (e.g., marketplace and marketing), and micro (e.g., consumer) and highlights the importance of minimizing negative impacts of consumption while creating long-term value for societies, businesses, and consumers. Specifically, marketing plays a crucial role in building a sustainable society. This course aims to provide a comprehensive set of tools, both theoretical and practical to understand how marketers can rethink marketing from sustainability angle.

Green Entrepreneurship

担当教授

Jin-ichiro YAMADA・Norio SAWABE・Masaru KARUBE・Asako KIMURA

開講期間

Autumn,Fri

開講時間

2~3 period

The first class Introduction and Basic Concepts

The second class Corporate Social Responsibility and Green Entrepreneurship

Guest speaker: NEC (Nippon Electric Company)  Senior Professional, Environmental & Quality Management Division Mr. Toyo Okano

The third class Green Entrepreneurship in Practice

Guest speaker: Machi Oko Energy Corporation President Mr. Shoji Numata

The 4th class Green Innovation and Technology

Guest speaker: IHI Corporation  Resource, Energy, and Environment Domain, Planning & Management Department, Planning Group Mr. Yuichi Nishiyama

The 5th class Building a sustainable business model

Guest speaker: Daicel Corporation Executive Officer / Deputy General Manager, R&D Headquarters Mr. Mitsuteru Rokuda

The 6th class Policy and the Future of Green Business

Guest speaker: CDP Worldwide Japan  Regional Head of Supply Chain & Reporter Service Ms. Emi Matsukawa

The 7th class Collaboration for a sustainable society