Green Entrepreneurship Studies

Lecture

Lecture

Sustainable Marketing:Theories&Practice

担当教授

YANG, I-Chieh Michelle

開講期間

Spring,Thu.

開講時間

5th period

The Sustainable Marketing: Theories & Practice course aims to provide graduate-level students with the knowledge and skills necessary to navigate the constantly changing marketplace from the sustainability discourse. This course covers the fundamentals of sustainability from three levels of analysis – macro (e.g., global trends and policies), meso (e.g., marketplace and marketing), and micro (e.g., consumer) and highlights the importance of minimizing negative impacts of consumption while creating long-term value for societies, businesses, and consumers. Specifically, marketing plays a crucial role in building a sustainable society. This course aims to provide a comprehensive set of tools, both theoretical and practical to understand how marketers can rethink marketing from sustainability angle.

Green Entrepreneurship

担当教授

Jin-ichiro YAMADA・Norio SAWABE・Masaru KARUBE・Asako KIMURA

開講期間

Autumn，Fri

開講時間

2~3 period

The first class Introduction and Basic Concepts

The second class Corporate Social Responsibility and Green Entrepreneurship

Guest speaker： NEC (Nippon Electric Company)　 Senior Professional, Environmental & Quality Management Division Mr. Toyo Okano

The third class Green Entrepreneurship in Practice

Guest speaker： Machi Oko Energy Corporation President Mr. Shoji Numata

The 4th class Green Innovation and Technology

Guest speaker： IHI Corporation　 Resource, Energy, and Environment Domain, Planning & Management Department, Planning Group Mr. Yuichi Nishiyama

The 5th class Building a sustainable business model

Guest speaker： Daicel Corporation Executive Officer / Deputy General Manager, R&D Headquarters Mr. Mitsuteru Rokuda

The 6th class Policy and the Future of Green Business

Guest speaker： CDP Worldwide Japan　 Regional Head of Supply Chain & Reporter Service Ms. Emi Matsukawa

The 7th class Collaboration for a sustainable society

Critical Issues in Entrepreneurship

担当教授

Professor Jin-Ichiro YAMADA, Senior Lectuer Junya YANAGI, Senior Lectuer Carst Alexandra Elena

開講期間

Spring,Thu.

開講時間

2~3 period

This course focuses on critical issues related to entrepreneurship rendered by global interests and societal values. Rather than focusing on the themes of business development processes, business models, and monetization, which are often covered in entrepreneurship-related courses, this course focuses on topics that have attracted attention in recent years, such as the issues related to sustainability and minorities including gender and sexuality, and entrepreneurial fraud. We go from the fundamental question of “what is entrepreneurship?” to delving into how that relates to shaping their personal and professional lives. The aim of this course is to gain insight into the nature of modern entreThis course focuses on critical issues related to entrepreneurship rendered by global interests and societal values. Rather than focusing on the themes of business development processes, business models, and monetization, which are often covered in entrepreneurship-related courses, this course focuses on topics that have attracted attention in recent years, such as the issues related to sustainability and minorities including gender and sexuality, and entrepreneurial fraud. We go from the fundamental question of “what is entrepreneurship?” to delving into how that relates to shaping their personal and professional lives. The aim of this course is to gain insight into the nature of modern entrepreneurship as an essential yet ever-dynamic aspect of modern society.preneurship as an essential yet ever-dynamic aspect of modern society.